This was a unique shoot for us. Our client originally searched for an Automotive photographer because they had no idea who would be suitable for shooting golf carts. They easily found us via Google and had seen that we also shoot other types of commercial photography.
The client wanted a new set of image assets that would be used in multiple forms of advertising and media. The purpose of the shoot was to advertise a new set of carts they were now selling, they also wanted a new look and feel to their photos. Naturally, we delivered a set of higher quality photos to them.
Due to transport costs and complications, we had to shoot all the carts from the basement of the clients premises. Luckily this didn’t create any major challenges with the shoot, we are quite experienced shooting in these types of environments.
This did however mean that the backgrounds would have to be added in post production. this did unfortunately delay us delivering the photos as each cart would have to be deep etched. We always do this with a high level of accuracy as this can easily effect the final product. Innitially, we didn’t consider that this would be any more challenging than a typical car, however, golf carts have a lot of tiny intricate areas that need to be cut out; there were photos where we even had to cut out the hole in the keys where the key-ring goes through. We care about attention to detail so we absolutely couldn’t skip this.
But the challenges didn’t end there, we also had to mimic realistic reflections in the windshields. This was because we ended up with some photos having messy reflections due to the shoot location; after all, we weren’t in a perfectly lit studio.
Our client wanted the final photos to have both dark and white backgrounds, each had their own set of techniques and challenges as the shadows and lighting for each is unique; the only thing each different shot had in common was the cart which was deep etched in the previous post production process.
Each background’s shadow and lighting had to be created from scratch, we only had a basic outline of the shadows from the photos that were shot.
Despite all the challenges with this shoot, we’re extremely satisfied with the final shots, they’re exactly what we strive to achieve; Crisp, Clear, professional looking shots.