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While Automotive photography is one of the most challenging genres of photography due to reflections and the general size of the subjects, it is Roland’s Forte “I enjoy working with cars not only because I enjoy the challenge but cars have so many different shapes, creases and curves to work with, I like seeing the light fall and form over these different shapes”

Product | Jewellery

Product photography plays a big part in everyday modern-life, we see it everyday. This is why it is so vitally important that advertisers and brands get the right look and feel to their product photos, their brand’s success depends on it. Roland has gained extensive experience with product photography, especially with reflective products like Jewellery, this experience mainly comes from photographing cars which have a high-gloss finish. “Some reflective products can be really challenging to photograph because they tend to reflect everything around them, including me, my camera & my lights” 



    When it comes to Fashion photography, Roland tends to aim for a High Fashion look; some of his work has cinematic influence, some of the colour grading used is somewhat similar to the kind seen in action films. “I find when photographing people, the photos capture something unique in each person, yet each viewer of these photographs will see something different in each person… This is part of what makes photographing people unique”

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